We are once again taking patients by appointment.

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Taking care of the eyes in Big Rapids is no small task. Over 50 years of experience have given us the patience and care needed to provide you with the eye care which you deserve. Our staff is eager to help you with all of your eye related needs. We also offer a wide range of eye care products, from sunglasses to colored contact lenses.

As a longtime member of the community we are also sponsor the BRHS Sports Boosters and are also a member of the Downtown Business Association and Mecosta County Chamber of Commerce.

If you are a new patient, you can print and fill out this pdf before your first visit.

We participate with EyeMed, NVA, VSP, Straight Medicaid, Priority Health, Priority Health Medicaid, Meridian, Medicare, BCBS, Operating Engineers, HAN, ASR, MEBS, Set SEG, City of Big Rapids, Vision Care Direct (VCD), Michigan Conference of Teamsters Welfare fund, Many EyeMed Plans, and other insurance companies. Please call for insurance questions

Past President of The Michigan Optometric Association

Dr. Nicholas S. Czinder has been a member of the Michigan Optometric Association for over 8 years. The purpose of the MOA is to advocate for patient eye health, educate patients on the importance of regular eye exams, and protect patients eye health from predatory companies.